Since joining the company in 1995, Laurie McCulloch has consistently implemented an array of business process improvements to positively impact DA Group's corporate goals and overall vision.

Laurie is the driving force behind the research, development and commercialisation of DA Group's market leading technology. Working closely with channel partners and the business development team Laurie is responsible for integrating product development strategies and for enhancing technology offerings within the key markets. A highly motivated person, Laurie oversees the quality of all DA Group products ensuring they reach the high standards of performance the company demands. Laurie is also responsible for developing strategic marketing partnerships and for forging relations within the development community.