Planning sets the direction and vision behind the creative solution. It assesses the scope of the engagement, considering user experience, audience analysis, scenario planning and interaction modelling. A developed, proven and demonstrable understanding of brand strategy works at the core of DA Group planning. DA Group resist the temptation to rush headlong into design and build until the strategy and planning are rock solid and aligned with the clients objectives.
Scottish Power
: allowed digital satellite viewers in 5.7 million homes to interact via their remote control.
Maddy
: DA Group's Maddy appears on Tomorrow's World.
Goals
: a landmark for the project. One of Europe's biggest wider access initiatives.
