DA Group plc
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DA Group Corporate Profile
DA Group (DA) is one of the world’s leading intelligent communications providers, creating virtual agents for customer-facing applications across all digital platforms from web through to mobile phone, digital TV, PC, ATM and kiosk.

Established in 1990, DA quickly built its reputation as an award winning 3D graphics and animations company. In 2000, it became the trailblazer in the field of virtual character technology as the architects of Ananova, the world’s first virtual newscaster (now owned by Orange).

A champion of the collaboration between creativity and new technology, DA developed ‘real-time’ animation software, capable of reducing the animation process from days to just minutes without loss of quality. Using text and voice inputs alongside simple ‘click and drop’ instructions, DA’s groundbreaking software can instantly bring virtual or online characters to life with movement, speech and natural expression. The launch of this software in 2000 immediately won DA worldwide acclaim.

DA has since created The Head for Channel 4, presenter William Shakespeare for BBC Prime, Maddy who appeared ‘live’ as a guest presenter on BBC’s ‘Tomorrow’s World’ and Seonaid the electronic face of the Scottish Executive. Even Eduardo, the wild face of Jim Beam’s Aftershock brand, relies on DA software.

Today, DA’s virtual agents and character animation products make up a comprehensive range of communications solutions including mobile messengers, e-learning mentors, avatar marketing, public information agents and customer services agents. Designed to add life to all customer-facing applications by creating an effective human-like point of interaction, DA’s portfolio provides genuine business benefits across private and public sectors.

For the first time, DA is now making its core technology available through a network of resellers, OEMs and application developers. Its technology partners are embedding DA’s core real time animation engine inside a variety of hardware and software solutions. This gives DA a route to a wide range of markets through established technology suppliers.

Based in Glasgow, with 50 staff and a client list that includes some of the world’s leading brand names, government organisations and TV production companies, the DA name has become synonymous with character animation worldwide. Still led by its founder, CEO Mike Antliff, DA Group is listed on the Alternative Investment Market and has the support of leading City institutions.

'The company prides itself in a collaborative, 'can do' mentality when approaching each and every project and recognises that investing in the highest calibre of partners and employees is a key element of past and future success.'

Mike Antliff - CEO

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