DA Group created an original 30 second interactive television commercial to lead ScottishPower's national digital campaign. The ad, offering viewers the opportunity to make a purchase without leaving their armchairs, was broadcast on the new Sky Digital channels, such as Sky Sports, Sky Movies and Sky One, from 21st February.

The ad allows viewers in 5.7 million homes to interact via their remote control, access the ScottishPower interactive micro site on Sky Active, and switch their gas and electricity to ScottishPower, before returning to their regular viewing

Robert Leach, Interactive Advertising Controller at BSkyB says:

"Sky digital is unique amongst the major digital platforms in allowing clients the opportunity to drive viewers from broadcast commercials to truly interactive advertiser sites. Sky are very pleased to be working with such an innovative utilities company as Scottish Power and we are confident that the inspired creative work produced by Black ID will drive large volumes of viewers to Scottish Power's site on Sky Active.

The ad is the first advertising project in which Black ID and DAG have combined forces, bringing together DAG's virtual character and animation technology expertise with Black ID's strategic planning and creative capabilities.